In honor of World Breastfeeding Week 2010 this week (August 1-7)…I want to help the The World Alliance for Breastfeeding Action share their message by posting the Ten Steps to Successful Breastfeeding as seen on their Webpage and materials.
The Mother and Child Health and Education Trust, in association with UNICEF Maharashtra, has produced a new 10 step video series to support this year’s World Breastfeeding Week 2010 campaign and takes and takes great pleasure in presenting their new Website:Â Ten Steps to Successful Breastfeeding
Every facility providing maternity services and care for newborn infants should:
1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant mothers about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within a half-hour of birth.
5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
6. Give newborn infants no food or drink other than breastmilk unless medically indicated.
7. Practice rooming-in – allow mothers and infants to remain together – 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers (also called dummies or soothers) to
10.Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.
Breastfeeding mothers and advocates everywhere have a reason to celebrate next week: August 1-7 is World Breastfeeding Week!
The World Alliance for Breastfeeding Action (WABA), and breastfeeding advocates in more than 170 countries worldwide will be celebrating World Breastfeeding Week for the 19th yearÂ with the theme â€œBreastfeeding: Just 10 Steps. The Baby-Friendly Wayâ€.
Research shows that the best feeding option globally is the initiation of breastfeeding within the first half hour of life, exclusive breastfeeding for a full six months and continued breastfeeding through the second year orÂ beyond.
UNICEF recently noted that the reduction of child deaths from 13 million globally in 1990 to 8.8 million in 2008 is partly due to the adoption of basic health interventions such as early and exclusive breastfeeding.
About The World Alliance for Breastfeeding Action
The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding.
Its core partners are International Baby Food Action Network (IBFAN), La Leche League International (LLLI), International Lactation Consultant Association (ILCA), Wellstart International and Academy of Breastfeeding
The general consensus among the health community (most pediatricians, The World Health Organization, and the CDC just to name a few) is the benefits of breastfeeding your baby are clear and widely supported in the scientific literature.
Despite this, the Australian media recently reported that young women are reluctant to breastfeed their babies due to fear of public embarrassment. Upon hearing this, members of The Holistic Moms Network, a non-profit organization, launched an initiative encouraging mothers to share photos of themselves breastfeeding in public locations all over the world.
The result is this empowering Nursing Our Future video featured on the organizationâ€™s website:
Please help make our culture more accepting of breastfeeding and help mothers find the support and encouragement they need to continue by sharing this video.