Part of our approach to holistic and organic baby care is bringing attention to some of the many organizations that exemplify our values by working to make the life of your baby and child healthier and happier. In the past, we have highlighted groups such as Healthy Child Healthy World- and now we want to spotlight the Campaign for a Commerical-Free Childhood.

Why?  We believe that babies are born with senses that have not been tainted or tarnished by the world…but our children are becoming increasingly exposed and influenced by a marketing-driven media culture that is more interested in profit than what is best for a baby or young child.

Children in our society should not be viewed as merely a “target market”.  This practice is linked to an increase in conditions like childhood obesity, materialism, and an  overall decrease in imagination and creative play (to name a few).  The Campaign for a Commercial-Free Childhood wants to fight this by reclaiming childhood from corporate marketers and to limit the impact of commercial culture on children.

From CCFC:

When children adopt the values that dominate commercial culture—dependence on the things we buy for life satisfaction, a “me first” attitude, conformity, impulse buying, and unthinking brand loyalty—the health of democracy and sustainability of our planet are threatened. CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests.

This organization worked with the Federal Trade Commission to hold Disney accountable for their claim that the that Baby Einstein Video Series were educational for infants.  There is no evidence that this is true- in fact the American Academy of Pediatrics recommend no TV or movies until a child is 2.  They succeeded in not only requiring that Disney stop advertising this claim, but required the company to compensate parents who purchased them.

Please visit their Website to learn more about this initiative and how you can support them!