In honor of World Breastfeeding Week 2010 this week (August 1-7)…I want to help the The World Alliance for Breastfeeding Action share their message by posting the Ten Steps to Successful Breastfeeding as seen on their Webpage and materials.
The Mother and Child Health and Education Trust, in association with UNICEF Maharashtra, has produced a new 10 step video series to support this year’s World Breastfeeding Week 2010 campaign and takes and takes great pleasure in presenting their new Website:Â Ten Steps to Successful Breastfeeding
Every facility providing maternity services and care for newborn infants should:
1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant mothers about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within a half-hour of birth.
5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
6. Give newborn infants no food or drink other than breastmilk unless medically indicated.
7. Practice rooming-in – allow mothers and infants to remain together – 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers (also called dummies or soothers) to
10.Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.
Part of our approach to holistic and organic baby care is bringing attention to some of the many organizations that exemplify our values by working to make the life of your baby and child healthier and happier. In the past, we have highlighted groups such as Healthy Child Healthy World- and now we want to spotlight the Campaign for a Commerical-Free Childhood.
Why? Â We believe that babies are born with senses that have not been tainted or tarnished by the world…but our children are becoming increasingly exposed and influenced by a marketing-driven media culture that is more interested in profit than what is best for a baby or young child.
Children in our society should not be viewed as merely a “target market”. Â This practice is linked to an increase in conditions like childhood obesity, materialism, and an Â overall decrease in imagination and creative play (to name a few). Â The Campaign for a Commercial-Free Childhood wants to fight this by reclaiming childhood from corporate marketers and to limit the impact of commercial culture on children.
When children adopt the values that dominate commercial cultureâ€”dependence on the things we buy for life satisfaction, a â€œme firstâ€ attitude, conformity, impulse buying, and unthinking brand loyaltyâ€”the health of democracy and sustainability of our planet are threatened. CCFC works for the rights of children to grow upâ€”and the freedom for parents to raise themâ€”without being undermined by commercial interests.
This organization worked with the Federal Trade Commission to hold Disney accountable for their claim that the that Baby Einstein Video Series were educational for infants. Â There is no evidence that this is true- in fact the American Academy of Pediatrics recommend no TV or movies until a child is 2. Â They succeeded in not only requiring that Disney stop advertising this claim, but required the company to compensate parents who purchased them.
Please visit their Website to learn more about this initiative and how you can support them!